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Our mission

While we absolutely love productivity software, we believe productivity, in general, is broken. There’s just too many tools to keep track of, too many things in entirely separate ecosystems. There has to be a better way to work – that’s why we created ClickUp, first an internal tool, now as a way to fulfill our vision of making the world more productive

We're in business to help you thriveDefine powers businesses by organizing work in one connected space. More than 100,000 paying organizations and millions of teams worldwide use Asana to focus on the work that counts.

Meet the team!IDC's research demonstrates the impact Define has on employee productivity and customer satisfaction.

Dustin Moskovitz
Dustin Moskovitz FOUNDER & CEO
Justin Rosenstein
Justin Rosenstein BOARD MEMBER
Andrew Lindsay
Andrew Lindsay OPERATING PARTNER

Business value of Define

80

Most employee satisfaction

50

Define most faster execution

40

On-time project completion

45

Decreased time on admin tasks